Effective Date: 4/17/26
Altura Fertility (“Altura,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, use our services, or interact with us digitally.
Information We Collect
We collect information to provide and improve our services. This may include:
Personal Information
- Name
- Email address
- Phone number
- Date of birth or age
- Mailing address (if provided)
Health-Related Information
If you choose to share it, we may collect information related to your medical history, fertility journey, or treatment needs. This information may be protected under applicable healthcare privacy laws.
Usage Information
- IP address
- Browser type and device information
- Pages visited and time spent on our site
- Interactions with forms, emails, or ads
Communication Data
- Messages sent through forms, chat, SMS, or email
- Preferences for communication
How We Use Your Information
We use your information to:
- Respond to inquiries and connect you with our team
- Determine eligibility for services
- Provide, coordinate, and improve care
- Communicate with you via email, phone, or text (with your consent)
- Send appointment reminders, updates, or relevant information
- Improve our website, services, and user experience
- Comply with legal and regulatory requirements
Text Messaging and Communications
If you opt in to receive text messages from Altura:
- You may receive updates, reminders, and service-related messages
- Message frequency may vary
- Standard message and data rates may apply
- You can opt out at any time by replying “STOP”
We do not sell or share your phone number with third parties for their marketing purposes.
Sharing of Information
We do not sell your personal information.
We may share your information with:
Healthcare Partners
- Including Pozitivf Fertility and affiliated providers involved in your care
Service Providers
- Vendors who support our website, communications, analytics, and operations
Legal Requirements
- When required by law, regulation, or legal process
All partners and vendors are expected to maintain appropriate privacy and security standards.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Understand how visitors use our website
- Improve performance and user experience
- Support marketing and advertising efforts
You can control cookie settings through your browser preferences.
Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information.
However, no system can be guaranteed 100% secure. We encourage you to take precautions when sharing sensitive information online.
Your Privacy Choices
You may:
- Request access to or correction of your personal information
- Opt out of marketing communications at any time
- Disable cookies through your browser settings
To make a request, contact us using the information below.
Third-Party Links
Our website may contain links to third-party websites. Altura is not responsible for the privacy practices of those sites.
Children’s Privacy
Our services are intended for adults. We do not knowingly collect personal information from individuals under the age of 18.
Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
Contact Us
If you have questions about this Privacy Policy or how your information is handled, please contact:
Altura Fertility
523 East Quincy St., San Antonio, TX 78215
info@alturafertility.com
210-942-0999